Women in Analytics


How is Analytics as a career choice for women?  As we aspire for a gender equal world, we do realise that the social responsibilities of women and men are traditionally different.  To honour the other roles and responsibilities that people shoulder on the home front, it is safe to assume that it is important for the health of the family that the ‘mother figure’ does get to spend time at home which co-insides with the time at home of the children. With outsourcing and KPOs being the norm in ITES, it is true that for customer facing and customer support roles the employee has to work timing that mirror his customer. In India, most BPO/KPOs have shift timings which mirror the US, UK and other ‘advanced’ economies.

Among the services, Analytics demands an overlap with the customer timing, but there is no / little requirement for a 100% overlap. Why? ‘Cause analytics does not require constant supervision. Nor are results for analytics ready in a few minutes. It is a field where a fair amount of back end processing and work has to be done before results can be shared. And this allows flexi-timing as well as timing closer to Indian business hours.

The same trend is seen in the US too:-

Quoting figures from http://smartdatacollective.com/metabrown/49293/stem-profession-women-dominate

‘More than one-third of the members of the American Statistical Association are women, and women are well-represented on the board, which includes two recent past presidents – both women.  (I phoned the American Statistical Association and asked about women members. Statements about the board are based on board membership retrieved from the ASA website on April 4, 2012.)

Women statisticians are influential in many countries – 41 of the world’s 190 statistical offices are headed by women. (The World’s Women 2010: Trends and Statistics, United Nations, p. 122)

There’s nothing rare about women in analytics. I have met thousands of data analysts in the course of my career, and there have always been many women among them. By contrast, I’ve seen the presence of women in software development dwindling over the years’

As women form a larger part of the workforce, analytics allows them to use their intellectual capabilities and insights as well handle their responsibilities towards their kids and home without compromising on either front!

A Mc-Kinsey report says: – There will be a shortage of talent necessary for organizations to take advantage of big data. By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.

Big data: The next frontier for innovation,competition, & productivity

Cheers to a rocking career in Analytics!!

Image courtesy to Aleksa D at FreeDigitalPhotos.net
Image courtesy to Aleksa D at FreeDigitalPhotos.net
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