Browsing Tag

Retail and analytics

Selecting a Trade Area

In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to make…

Retail in India

How Kirana (Mom and Pop retail) stores are using a hybrid online/offline model to provide value added customer service in India Even before the controversy surrounding the relaxation of FDI norms in Retail exploded in India and obituaries…