In-store surveys

Indian retailers are yet to understand and utilize successfully, the power of surveys. An intelligently designed and executed survey can provide powerful insights about the customers.What can surveys tell you? Customer demographics: 74%

Store Clustering

Store Clustering is a popular analytic technique in the retail domain. It is employed to build relevant store segments which are homogenous in certain behavioral aspects and can be targeted using the same marketing strategy. Store…

Another Interesting Analytics Blog

This is another one of our favourite blogs. The Abbot analytics blog is about “Tips, tricks, and comments in data mining and predictive analytics, including data preprocessing, visualization, modeling, and model deployment” Anyone…

Trip Mission Analysis

Understanding Customer Motivations Different customers go to different stores for different reasons. Case I - You are coming back from office and you remember you are out of milk. You make a quick stop at the local ‘kiraana’ store near…

Customer segmentation

Segmentation can broadly be defined as any analysis that attempts to identify groups of individuals who are similar in attitudes, response to marketing messages, where they live, or how they are described—for just about any…

The Crossword Loyalty Program

Crossword was ranked the 6th most admired retailer in India by Businessworld for the year 2006. In 2007, it won the Images Retail ‘Retailer of the year’ award in its category. Crossword has come a long way since its humble beginnings in…