Analytics drives processes and growth of hundreds of tech companies out there. Netflix uses analytics in its operations, Chai point uses it for stock replenishment, and even the popular online dating app – OKCupid – uses analytics to find your matches.
In the bandwagon of companies and services that rely on analytics for customer experience and optimization of processes is the popular e-commerce platform for groceries – Big Basket. The online retail giant that operates in major Indian cities also makes extensive use of analytics and Big Data for distinct purposes.
In an interview with the Pooja Ravishankar, the marketing manager at Big Basket, she shares how analytics plays a crucial role in their operations and in delivering a better customer experience. She reveals on data points on the website and sheds light on how every point collects data with valuable insights.
You can check out the quick interview here: