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Retail analytics

Faculty articles and any industry news articles on retail analytics

Selecting a Trade Area

In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to make…

The discount folly

Snehamoy wrote about the effect on brand equity of offering discounts on a regular basis. We got some great responses to the article. Now the "Smart CEO" magazine has published the same article here. Interested in a…