Women in Analytics

How is Analytics as a career choice for women?  As we aspire for a gender equal world, we do realise that the social responsibilities of women and men are traditionally different.  To honour the other roles and responsibilities that people…

Selecting a Trade Area

In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to make…