Store Clustering

Store Clustering is a popular analytic technique in the retail domain. It is employed to build relevant store segments which are homogenous in certain behavioural aspects and can be targeted using the same marketing strategy. Store…

Another Interesting Analytics Blog

This is another one of our favourite blogs. The Abbot analytics blog is about “Tips, tricks, and comments in data mining and predictive analytics, including data preprocessing, visualization, modeling, and model deployment” Anyone…

Trip Mission Analysis

Understanding Customer Motivations Different customers go to different stores for different reasons. Case I - You are coming back from office and you remember you are out of milk. You make a quick stop at the local ‘kiraana’ store near…