Citibank launched a credit card co-branded with Jet Airways. Some of the features include no joining fee, annual fee, add-on fee or renewal fee. In fact, no fee of any kind. On the other hand customers get incentives like free …
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Store Clustering is a popular analytic technique in the retail domain. It is employed to build relevant store segments which are homogenous in certain behavioural aspects and can be targeted using the same marketing strategy. Store Clustering can be done …
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Segmentation can broadly be defined as any analysis that attempts to identify groups of individuals who are similar in attitudes, response to marketing messages, where they live, or how they are described—for just about any marketing-related task. The purpose of …
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A telecom value added services(VAS) company sends out 30MM SMS’s to its customers every month. The average response rate on such campaigns has been close to an abysmal .5%. Still the company persists as the cost of sending the SMS …
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