March 12th, 2013
Originally published in PRWeb “The retail industry in India is ...READ MORE...
June 22nd, 2012
Customer Loyalty is one of the terms one hears most abused in the boardrooms of retailers. Marketers would tell you that this particular campaign would drive customer loyalty, store managers would tell you that such an...READ MORE...
June 1st, 2012
In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to ma...READ MORE...
May 18th, 2012
We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popularity because of its common-sense premise, its rather relative easy statistics associated with it, a...READ MORE...
April 2nd, 2012
Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is alway...READ MORE...
March 12th, 2012
Indian retailers have been singularly unsuccessful in building national chains. If you take away the large corporate driven initiatives like Reliance, Titan and the Future group, it is hard to find examples of retailers who grew from one store shops ...READ MORE...
March 1st, 2012