Posts

Anshuman Acharya


June 22nd, 2012

Customer Loyalty is one of the terms one hears most abused in the boardrooms of retailers. Marketers would tell you that this particular campaign would drive customer loyalty, store managers would tell you that such an...

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Anshuman Acharya


June 1st, 2012

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In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to ma...

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rfm analysis
Anshuman Acharya


May 18th, 2012

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We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popularity because of its common-sense premise, its rather relative easy statistics associated with it, a...

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Anshuman Acharya


April 2nd, 2012

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Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is alway...

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Gaurav Vohra


March 12th, 2012

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Indian retailers have been singularly unsuccessful in building national chains. If you take away the large corporate driven initiatives like Reliance, Titan and the Future group, it is hard to find examples of retailers who grew from one store shops ...

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Snehamoy Mukherjee


March 1st, 2012

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How Kirana (Mom and Pop retail) stores are using a hybrid online/offline model to provide value added customer service in India Even before the controversy...

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