April 1st, 2014
When we talk about CRM Analysis, we talk about a better CRM with analysis to make us smarter… ...READ MORE...
February 25th, 2013
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June 1st, 2012
In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to ma...READ MORE...
May 18th, 2012
April 2nd, 2012
Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is alway...READ MORE...
March 1st, 2012
February 21st, 2012
Introduction Some forty years ago, most retailers struggled to keep count of their sales and inventory as they expanded. These were the times when the first tenta...READ MORE...