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April 1st, 2014

When we talk about CRM Analysis, we talk about a better CRM with analysis to make us smarter… ...

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Anshuman Acharya


June 1st, 2012

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In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to ma...

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Anshuman Acharya


May 18th, 2012

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RFM stands for simply for – How Recent was the last customer visit to the store? ...

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Anshuman Acharya


April 2nd, 2012

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Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is alway...

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Snehamoy Mukherjee


March 1st, 2012

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How Kirana (Mom and Pop retail) stores are using a hybrid online/offline model to provide value added customer service in India Even before the controversy...

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Anshuman Acharya


February 21st, 2012

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Introduction Some forty years ago, most retailers struggled to keep count of their sales and inventory as they expanded. These were the times when the first tenta...

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