Tag Archives: retail analytics

Getting your hands dirty with data

This week we are happy to introduce and welcome our guest blogger Nirav Dalal. Nirav is currently working with a large KPO and has close to 10 years of overall experience in the analytics and modeling space. In his role …

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Jigsaw Academy Launches New Video Based Advanced Analytics Courses

Originally Published in PRWeb Jigsaw Academy, a premier online analytics training companies, announces the launch of its video based courses in Retail Analytics, Financial Analytics and Analytics with R. “The mix of video, interactive Q&A sessions and application oriented real …

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Using Big Data to Improve Customer Experience

This week we are happy to introduce and welcome our guest blogger Alastair Kane. Alastair is a freelance writer and has provided this article on behalf of Acxiom a company providing big data analytics services. In this post he talks about …

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Jigsaw Academy Announces the Launch of its Online Certification Course in Retail Analytics

Originally published in PRWeb “The retail industry in India is on a path of unprecedented growth. As the players enter new markets and woo more customers, big data will be at the crux of all significant business decisions. As such …

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How store-based retailers are moving from general propositions to applying rules to individual customers

Business Analytics is a science so hidden that it is rarely that one finds it splashed in a full-featured article in a widely-published newspapers. In this New York Times article, staff writer, Charles Duhigg, details how Tesco uses high-end data …

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Applying Analytics in restaurant chains

Ideal time for applying Analytics to Restaurant Businesses: The restaurant business in India has been a happy hunting ground for many entrepreneurs, big or small. The sector is still seeing high growth and a huge amount of investments, with new …

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Retail Analytics

Analytics has become of the most powerful tools available to retailers. Aggressive adoption of new age analytic techniques has helped not only e-tailers like Amazon and e-bay but also brick-and-mortar store chains like Wal-Mart, Target and Tesco gain a competitive …

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Jigsaw Academy celebrates a special milestone

We have now trained over 5000 students and professionals from around the globe. Our students are spread across countries like the US, UK, Australia, Brazil, Portugal, South Africa and even Pakistan among other countries. Our students typically have 2 to …

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Defining Customer Loyalty: Why RFM is not the right measure to establish customer loyalty

Customer Loyalty is one of the terms one hears most abused in the boardrooms of retailers. Marketers would tell you that this particular campaign would drive customer loyalty, store managers would tell you that such and such customer is among …

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Selecting a Trade Area

In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is …

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Pitfalls in Using RFM technique in Response Modeling

We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popularity because of its common-sense premise, its rather relative easy statistics associated with it, and the easy availability of the data with most mail-catalogue …

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The Birth of RFM (Recency, Frequency, Monetary)–I

RFM stands for simply for – How Recent was the last customer visit to the store? How Frequently does she visit the store? What is the total Monetary value of these engagements so far? The beginning of Mail Order During …

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5 Reads for Retail Aficionados

Here are five books that I have read and would recommend to anyone looking to strengthen his/her understanding in retail and the science behind it. Retailing Management by Michael Levy and Barton A. Weitz This remains the bestseller in the …

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The discount folly

Snehamoy wrote about the effect on brand equity of offering discounts on a regular basis. We got some great responses to the article. Now the “Smart CEO” magazine has published the same article here.

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Why a Retailer Needs to Know Its Trade Area and How to Begin Measuring It

Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is always the likelihood that a passing Norweigan tourist visits a …

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How can an Indian retailer grow from one store to 1000?

Indian retailers have been singularly unsuccessful in building national chains. If you take away the large corporate driven initiatives like Reliance, Titan and the Future group, it is hard to find examples of retailers who grew from one store shops …

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Brands are dying, Long Live discounts !

Cherry picking behaviour of Indian Consumers-How brands are being endangered by heavy discounting The flavour of the season, nay the flavour of the year in India is heavy discounting. If you look at online retail, there are deep discounts being …

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Retail in India

How Kirana (Mom and Pop retail) stores are using a hybrid online/offline model to provide value added customer service in India Even before the controversy surrounding the relaxation of FDI norms in Retail exploded in India and obituaries for Kirana …

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Analysis of POS System – Which system should a retailer buy?

When does it make sense for a retailer to switch to a POS system? Actually, every retailer already has a system to manage transactions. This might be as simple as ledger entries or even counting everything that got sold and …

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Analysis of POS data – A journey from distrust to collaboration

POS stands for point of sale. The time-space moment when the cashier presses the “Total” button on his register and the bill whirrs forth from the spool. Or, in the virtual arena, after the short wait as your credit card …

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