Tag Archives: market basket analysis

Amazon: Pioneer of analytics in the virtual space

Posted on 15 Apr 2011 by Gaurav Vohra

Have you ever shopped on the website www.amazon.com, one of the largest online retailers in the world? When you search Amazon for a particular book, the site also displays other books that are frequently bought together with the original book. …

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Posted in Analytics Industry | Tagged , , , , , , , | 2 Comments

Trip Mission Analysis

Posted on 28 Feb 2011 by Gaurav Vohra

Understanding Customer Motivations Different customers go to different stores for different reasons. Case I – You are coming back from office and you remember you are out of milk. You make a quick stop at the local ‘kiraana’ store near …

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Posted in Tools & Techniques | Tagged , , , | 3 Comments