Posts

Sanchita Lobo


October 28th, 2015

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This week we have a special guest post by Sandhya Kuruganti and Hindol Basu, authors of a book on Business Analytics titled “Business Analytics: Applications to Consumer Marketing"...

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Gaurav Vohra


April 15th, 2011

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Have you ever shopped on the website www.amazon.com, one of the largest online retailers in the world? When you search Amazon...

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Gaurav Vohra


February 25th, 2011

Segmentation can broadly be defined as any analysis that attempts to identify groups of individuals who are similar in attitudes, response to marketing messages, where they live, or how they are described—for just ab...

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