Tag Archives: analytics in India

Analytics and the Indian Market- Good Things Ahead

Data is being collected everywhere around us. This data is analyzed and used to impact B2C and B2B markets in traditional and nontraditional sectors in ways we never imagined. Indeed Analytics has proven itself to be an essential tool for …

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Business World Learns: Jigsaw trains much needed Data Scientists

Originally published in Business World McKinsey India estimates that the country needs at least 150,000 new data wizards to come to grips with Big Data. McKinsey Global estimated the US itself had a shortage of between 140,000 and 190,000 people …

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Jigsaw Academy Announces the Launch of its Online Certification Course in Retail Analytics

Originally published in PRWeb “The retail industry in India is on a path of unprecedented growth. As the players enter new markets and woo more customers, big data will be at the crux of all significant business decisions. As such …

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Equipping your employees with analytics skills is the need of the hour

Originally published in CEO World. The analytics bug has finally bitten the Indian corporate sector. While demand for analytics talent has always been high in India, it has largely been fuelled by the KPO sector so far. Companies like Genpact, …

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Women in Analytics

How is Analytics as a career choice for women?  As we aspire for a gender equal world, we do realise that the social responsibilities of women and men are traditionally different.  To honour the other roles and responsibilities that people …

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What jobs can I aim to get in Analytics? Especially if I am moving from a different domain?

This is a question I get a lot from students.  Most people do a SAS course / Analytics course with the objective of a role or job change. And often the road ahead looks confusing. With a few years of …

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The Birth of RFM (Recency, Frequency, Monetary)–I

RFM stands for simply for – How Recent was the last customer visit to the store? How Frequently does she visit the store? What is the total Monetary value of these engagements so far? The beginning of Mail Order During …

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How Analytics Helps Doctors

One of the areas where analytics and business intelligence hold tremendous potential is health care. Unlike the financial or telecommunications sector, individual records in the healthcare sector are still in non-digital form like paper.  This effectively means that the telecom …

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Is Analytics the Basis of Operational Effectiveness or Strategy?

What type of decisions can you make with outputs of analytics? Are they only good enough to make EffectiveOperational decisions on campaigns, media choices, people likely to attrite etc.? Or can they be used to make the BIG, long term …

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Regression Modeling

Regression models are widely used in analytics, in general being among the most easy to understand and interpret type of analytics techniques. Regression techniques allow the identification and estimation of possible relationships between a pattern or variable of interest, and …

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Building an Analytical Organization

“The world has become a smaller place. Consumers have access to more information and a much wider choice when it comes to choosing products and services as a result of increased connectivity and lower cost of communication. What this also …

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Careers in Analytics

When I was starting my career, I thought it would just be a matter of time before I learnt some analytics software, picked up some domain expertise and mastered the way to a growing career in analytics. After ten years …

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WPS vs SAS in teaching analytics

I have been teaching a foundation course in analytics for the past couple of months to students interested in learning about analytics either to upskill themselves or to break into a fast growing and competitive field. Our course at Jigsaw …

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A Case Study for Analytics

Traditional direct marketing suffers from low data quality in databases that directly impacts their analytics and marketing rate of return. A classic case study for analytics is creation of unique customer identity keys, thus making the analytics of the business …

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Need for Analytics in a MBA

The Master’s in Business Administration or MBA is one of the more widely sought degrees in professional life by aspiring students. One of the reasons for choosing an MBA over a Master’s in Economics or a Master’s in Science, is …

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A brief Introduction to WPS- (or how to work with SAS language on a optimum budget)

If there is a constant complain about the SAS language , it is that it makes you think and pause before you buy software running it from the primary vendor SAS Institute. This is because the licensing is annually renewed …

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How to make a mid-career switch to analytics?

One of the most common questions I am asked by prospective students is how easy or difficult is it to make a mid-career switch into analytics. Often times, the person asking this will have 3 to 8 years of prior …

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Why do some organizations still shy away from analytics?

During my tenure in both Indian and American organizations as a consultant, I have observed that some very simple things hold back the implementation of analytics in organizations. This is despite the fact that the opportunity cost of not implementing …

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New analytical tools to watch out for

Here is a list of new and upcoming analytical tools to watch out for in the coming year. It is based on actual corporate announcements as well as a forecast based on version upgrades by existing products in analytics. New …

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Upcoming Analytics Courses

We are happy to announce the launch of 3 new courses for Jigsaw Academy. Retail Analytics with SAS, Knowledgestudio and Excel Program Start Date: 15th Oct Objective: This course will provide an understanding of the retail industry and how it …

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