Data is being collected everywhere around us. This data is analyzed and used to impact B2C and B2B markets in traditional and nontraditional sectors in ways we never imagined. Indeed Analytics has proven itself to be an essential tool for …
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This week we are happy to introduce and welcome our guest blogger Alastair Kane. Alastair is a freelance writer and has provided this article on behalf of Acxiom a company providing big data analytics services. In this post he talks about …
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Companies across the business world have realized that the answer to staying one step ahead of their competition lies within data analytics and the ability to effectively manage their data. The quintessential factor in successfully using their data to positively …
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Originally published in PRWeb. The success of Big Data initiatives in any organization is very much dependent on the analytical skills of the management. As business schools seek to have an edge in an increasingly competitive management education sector, developing …
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For those companies that consider their workforce to be their most valuable and expensive asset, HR analytics is the need of the hour. Studies like the Aberdeen Group survey have shown that organizations that use HR or workforce analytics to …
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Originally published in JobBuzz Business analytics has been historically viewed as a specialized field, with a strong emphasis on knowledge of statistical algorithms and tools. Typical analytics teams at most companies used to be staffed with people with Masters Degrees …
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There are hundreds of analytics tools available in the market. These tools have varied capabilities and they range from free tools to very, very expensive ones. If you are looking to drive analytics within your organization, you will face this …
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Business Analytics is a science so hidden that it is rarely that one finds it splashed in a full-featured article in a widely-published newspapers. In this New York Times article, staff writer, Charles Duhigg, details how Tesco uses high-end data …
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We have discussed in an earlier post how the explosion of data (especially in terms of new variables) is leading to a huge requirement of Analytics professionals who can work on data mining and Visualisation / dash boarding. They say …
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Merriam-Webster defines analytics as “the method of logical analysis.” In business, analytics is the process of analyzing quantitative data to glean information about performance. This process is often used in marketing departments and in risk management. Analytics is also a …
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Analytics is the process of taking existing data from a single source or multiple sources and using it to make a particular decision. The decision made should be the best or optimal decision. It (analytics) can be defined as a …
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If you are interested in pursuing an education in analytics, you are probably prepared for a challenging road ahead. Analytics is not easy and success within the discipline requires a special kind of mind. Students have to be prepared to …
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Big data and Apache Hadoop are mentioned in the same breath in conversations and industry practices. We have been talking about big data and unstructured data quite a lot recently. And then when the SAS blog reads in a March …
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Customer Loyalty is one of the terms one hears most abused in the boardrooms of retailers. Marketers would tell you that this particular campaign would drive customer loyalty, store managers would tell you that such and such customer is among …
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Attrition modelling is a buzz word in the credit cards portfolio management teams. As penetration levels are so high, it is becoming increasingly difficult to get a ‘my card only’ customer. And when your card is one of the many …
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In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is …
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The world over, Analytics is shifting to “Big” while in India we haven’t even started thinking “Small”. Every day, one hears about progress being made in the world of “Big Data Analytics” and how it is going to change the …
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Business Analytics is the new gold rush. Not only is IT expenditure on analytics increasing at exponential rates through the years, there is a shortage of skilled practitioners and a robust demand for professionals. The demand for business analytics is …
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‘Your employees are one of your company’s greatest assets. What they say about your company, how they act in the workplace, and how happy they are in their roles all impact on your brand, your image, your levels of service …
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“The world has become a smaller place. Consumers have access to more information and a much wider choice when it comes to choosing products and services as a result of increased connectivity and lower cost of communication. What this also …
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