Tag Archives: analytic techniques

Using Big Data to Improve Customer Experience

Posted on 9 May 2013 by admin

This week we are happy to introduce and welcome our guest blogger Alastair Kane. Alastair is a freelance writer and has provided this article on behalf of Acxiom a company providing big data analytics services. In this post he talks about …

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Application of Decision Sciences to Solve Business Problems- Retail Industry

Posted on 30 Apr 2013 by Sanchita Lobo

As big data explodes across all sectors of the business world, it has seen greater relevance and popularity in the retail sector. Whether it’s strategy and planning, merchandising, supply chain, marketing or store operations, Data Analytics can be used to …

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Applying Analytics in restaurant chains

Posted on 6 Feb 2013 by Snehamoy Mukherjee

Ideal time for applying Analytics to Restaurant Businesses: The restaurant business in India has been a happy hunting ground for many entrepreneurs, big or small. The sector is still seeing high growth and a huge amount of investments, with new …

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The Curse of the Bell Curve – Part 1

Posted on 9 Jan 2013 by Gaurav Vohra

This article was originally published in Data Science Central The ‘Bell curve’ or the ‘Gaussian bell curve’ is one of the fundamental concepts on which most of the statistical analysis is based. From social sciences to astronomy to financial services- …

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How fast is R growing compared to other software in analytics?

Posted on 26 Jul 2012 by Ajay Ohri

Analytics consultant and author Bob Muenchen has analyzed a multiple number of benchmarks to compare analytics languages. Bob is the author of “R for SAS and SPSS users” and “R for Stata” and has worked with all these languages for …

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Pitfalls in Using RFM technique in Response Modeling

Posted on 18 May 2012 by Anshuman Acharya

We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popularity because of its common-sense premise, its rather relative easy statistics associated with it, and the easy availability of the data with most mail-catalogue …

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Kurt Thearling’s Site on Analytics

Posted on 4 May 2011 by Gaurav Vohra

Kurt Thearling’s website is an excellent place to start off if you want to learn about data mining.Kurt is a veteran in the analytics space with extensive experience in some of the leading analytic companies in the world like Capital …

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Analytics Education

Posted on 2 May 2011 by Gaurav Vohra

In this era of information, analytics has become an integral part of running a business. More and more companies are swearing by the power of data mining and analysis and data-driven insights are complementing experience and intuition when it comes …

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Online Predictive Analytics Competitions

Posted on 26 Apr 2011 by Gaurav Vohra

I recently write about the Heritage analytics competition that has  3 million dollars as prize money. The competition is inspired by the success of previous such competitions held by the online movie store Netflix. In this article we talk about …

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Analytics in daily life

Posted on 19 Apr 2011 by Gaurav Vohra

Analytics is not a tool or a technology; rather it is a way of thinking and acting. Most people use analytics to resolve problems faced in their day-to-day life, mostly without even realizing it. Imagine a simple situation – you …

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How does analytics help businesses?

Posted on 10 Apr 2011 by Gaurav Vohra

What kind of questions can analytics help answer? Analytics can be applied to any business decision that involves using large amounts of data that can’t be understood and analyzed by the human eye. Examples of questions analytics can help answer …

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How do businesses analyze large quantities of data?

Posted on 1 Apr 2011 by Gaurav Vohra

In principle, analytics could be performed using pen, paper and maybe a calculator. But given the huge amounts of data, companies need to sift through today, they do need to rely on information technology. There are many tools available in …

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Hypothesis testing for difference between means: an application in Cricket

Posted on 11 Jan 2011 by Gaurav Vohra

Often times, in businesses and outside, people need to evaluate whether the parameters of two populations are alike or different. A pharmaceutical company may want to know whether a new drug causes one reaction in one group and a different …

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Cluster analysis for business

Posted on 7 Jan 2011 by Gaurav Vohra

Clustering is the process of grouping observations of similar kinds into smaller groups within the larger population. It has widespread application in business analytics. One of the questions facing businesses is how to organize the huge amounts of available data …

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What’s the sentiment on “sentiment analysis”?

Posted on 3 Jan 2011 by Gaurav Vohra

What’s the sentiment on “sentiment analysis”? Is the field ready to take off?

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