Tools & Techniques Posts

oktrends
Gaurav Vohra


March 15th, 2011

“Will my date have sex on the first date?” “Do my date and I have long-run compatibility?” “Do we see eye to eye on things like politics and religion?” Now analytics is helping...

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Gaurav Vohra


March 14th, 2011

Indian retailers are yet to understand and utilize successfully, the power of surveys. An intelligently designed and executed survey can provide powerful insights about the customers. ...

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store clustering
Gaurav Vohra


March 2nd, 2011

Store Clustering is a popular analytic technique in the retail domain. It is employed to build relevant store segments which are homogenous in certain behavioural aspects and can be targeted using the same marketing st...

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Gaurav Vohra


February 28th, 2011

Understanding Customer Motivations Different customers go to different stores for different reasons. Case I - ...

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Gaurav Vohra


February 25th, 2011

Segmentation can broadly be defined as any analysis that attempts to identify groups of individuals who are similar in attitudes, response to marketing messages, where they live, or how they are described—for just ab...

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RFM Analysis
Gaurav Vohra


February 2nd, 2011

A telecom value added services(VAS) company sends out 30MM SMS’s to its customers every month. The average response rate on such campaigns has been close to an abysmal .5%.  Sti...

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Decision Tree
Gaurav Vohra


January 24th, 2011

A decision tree is a predictive model that, as its name implies, can be viewed as a tree.  The predictions are made on the basis of a series of decision much like the game of 20 questions.For instance, if a loan comp...

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Gaurav Vohra


January 15th, 2011

Update 2017: This article on most popular analytics tools was originally written more than 5 years ago.  It has been updated a couple of times since then. However, the industry has changed rapidly i...

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Hypothesis Testing
Gaurav Vohra


January 11th, 2011

Often times, in businesses and outside, people need to evaluate whether the parameters of two populations are alike or different. A pharmaceutical company may want to know whether a new drug causes one reaction in one ...

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Clustering
Gaurav Vohra


January 7th, 2011

Clustering is the process of grouping observations of similar kinds into smaller groups within the larger population. It has widespread application in business analytics. One of the questions facing businesses is how t...

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Sentiment Analysis
Gaurav Vohra


January 3rd, 2011

“No takers for ‘Takers’” I had already received three posts slamming the new movie ‘Takers’ on Facebook. I had determinedly ignored them and planned to watch th...

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