Retail analytics Posts
We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popularity because of its common-sense premise, its rather relative easy statistics associated with it, a...READ MORE...
April 23rd, 2012
April 11th, 2012
April 2nd, 2012
Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is alway...READ MORE...
March 12th, 2012
Indian retailers have been singularly unsuccessful in building national chains. If you take away the large corporate driven initiatives like Reliance, Titan and the Future group, it is hard to find examples of retailers who grew from one store shops ...READ MORE...
March 6th, 2012
March 1st, 2012
February 21st, 2012
Introduction Some forty years ago, most retailers struggled to keep count of their sales and inventory as they expanded. These were the times when the first tenta...READ MORE...
January 16th, 2012
When does it make sense for a retailer to switch to a POS system? Actually, every retailer already has a system to manage transactions. This might be as simple as ledger...READ MORE...
March 14th, 2011