Retail analytics Posts

rfm analysis
Anshuman Acharya


May 18th, 2012

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We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popularity because of its common-sense premise, its rather relative easy statistics associated with it, a...

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Anshuman Acharya


May 18th, 2012

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RFM stands for simply for – How Recent was the last customer visit to the store? ...

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Anshuman Acharya


April 23rd, 2012

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Here are five books that I have read and would recommend to anyone looking to strengthen his/her understanding in retail and the science behind it. ...

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Gaurav Vohra


April 11th, 2012

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Snehamoy wrote about the effect on brand equity of offering discounts on a regular basis. We got some great responses to the article. Now the "Smart CEO" magazine has published the same ...

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Anshuman Acharya


April 2nd, 2012

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Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is alway...

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Gaurav Vohra


March 12th, 2012

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Indian retailers have been singularly unsuccessful in building national chains. If you take away the large corporate driven initiatives like Reliance, Titan and the Future group, it is hard to find examples of retailers who grew from one store shops ...

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Snehamoy Mukherjee


March 6th, 2012

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Cherry picking behaviour of Indian Consumers-How brands are being endangered by heavy discounting The flavour of the season, nay the flavour of the year in India is heavy discounting. If you look at o...

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Snehamoy Mukherjee


March 1st, 2012

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How Kirana (Mom and Pop retail) stores are using a hybrid online/offline model to provide value added customer service in India Even before the controversy...

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Anshuman Acharya


February 21st, 2012

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Introduction Some forty years ago, most retailers struggled to keep count of their sales and inventory as they expanded. These were the times when the first tenta...

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Anshuman Acharya


January 16th, 2012

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When does it make sense for a retailer to switch to a POS system? Actually, every retailer already has a system to manage transactions. This might be as simple as ledger...

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Gaurav Vohra


March 14th, 2011

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This is the first in a series of articles that will feature small and mid-size analytics companies doing innovative analytics work, based out of India. ...

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