Retail analytics Posts

Sanchita Lobo


December 22nd, 2015

Category :

Want to know what are the side effects of analytics in the retail industry? Learn how Target, a leading retail store used analytics to understand the buying patterns of its customers by watching this youtube video! https://www.youtube.com/watch?v=...

READ MORE...
Sanchita Lobo


November 19th, 2015

Category :

This post is a continuation of an earlier post on Customer Retention Analytics by our guest bloggers Sandhya Kuruganti and Hindol Basu, authors of a book on Business Analytics titled “Busine...

READ MORE...
Sanchita Lobo


October 28th, 2015

Category :

This week we have a special guest post by Sandhya Kuruganti and Hindol Basu, authors of a book on Business Analytics titled “Business Analytics: Applications to Consumer Marketing"...

READ MORE...
Augusteen Peter


October 21st, 2015

Category :

Over the years, we have witnessed different kinds of marketing strategies, all aiming to reach and attract more customers. Very often, these strategies involve marketing offers meant to entice customers into redeeming t...

READ MORE...
Abhirami Sankar


April 28th, 2015

Category :

In the past 2 years, the share of search through Mobile has gone up an...

READ MORE...
Kiran PV


August 19th, 2013

Category :

E-commerce space is extremely competitive and current day consumers want personalized experiences, easy to access product information and exceptional services. In order to deal with high expectations from consumers, on...

READ MORE...
Snehamoy Mukherjee


June 19th, 2013

Category :

Recently, purists were pained to see the exit of Ron Johnson, from J.C. Penney. Johnson tried to carry out an experiment of fixing J.C. Penney’s pricing, which had been using too many discounts. Johnson perhaps belie...

READ MORE...
Sanchita Lobo


April 30th, 2013

Category :

As big data explodes across all sectors of the business world, it has seen greater relevance and popularity in the retail sector. Whether it’s strategy and planning, merchandising, supply chain, marketing or store op...

READ MORE...
Gaurav Vohra


October 19th, 2012

Category :

[caption id="attachment_8312" align="aligncenter" width="400"]...

READ MORE...
Anshuman Acharya


June 1st, 2012

Category :

In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to ma...

READ MORE...