Retail analytics Posts


Sanchita Lobo
December 22nd, 2015
Learn how Target, a leading retail store predicts their customer purchasing behaviour
Want to know what are the side effects of analytics in the retail industry? Learn how Target, a leading retail store used analytics to understand the buying patterns of its customers by watching this youtube video! https://www.youtube.com/watch?v=...
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Sanchita Lobo
November 19th, 2015
Guide to Customer Retention Analytics- Part 2: Telecom Case Study
This post is a continuation of an earlier post on Customer Retention Analytics by our guest bloggers Sandhya Kuruganti and Hindol Basu, authors of a book on Business Analytics titled “Busine...
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Sanchita Lobo
October 28th, 2015
Guide to Customer Retention Analytics- Part 1
This week we have a special guest post by Sandhya Kuruganti and Hindol Basu, authors of a book on Business Analytics titled “Business Analytics: Applications to Consumer Marketing"...
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Augusteen Peter
October 21st, 2015
Personalization—The Future Marketing Strategy that Assures Greater Return on Investment
Over the years, we have witnessed different kinds of marketing strategies, all aiming to reach and attract more customers. Very often, these strategies involve marketing offers meant to entice customers into redeeming t...
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Abhirami Sankar
April 28th, 2015
Can Retailers Leverage In-store Shopping Using Mobile Commerce?
In the past 2 years, the share of search through Mobile has gone up an...
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Kiran PV
August 19th, 2013
How Online Retailers can use Analytics
E-commerce space is extremely competitive and current day consumers want personalized experiences, easy to access product information and exceptional services. In order to deal with high expectations from consumers, on...
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Snehamoy Mukherjee
June 19th, 2013
The Pricing Conundrum- Has anyone ever got it right?
Recently, purists were pained to see the exit of Ron Johnson, from J.C. Penney. Johnson tried to carry out an experiment of fixing J.C. Penney’s pricing, which had been using too many discounts. Johnson perhaps belie...
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Sanchita Lobo
April 30th, 2013
Application of Decision Sciences to Solve Business Problems- Retail Industry
As big data explodes across all sectors of the business world, it has seen greater relevance and popularity in the retail sector. Whether it’s strategy and planning, merchandising, supply chain, marketing or store op...
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Rayann Bilal
March 12th, 2013
Jigsaw Academy Announces the Launch of its Online Certification Course in Retail Analytics
Originally published in PRWeb “The retail industry in India is ...
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Anshuman Acharya
February 25th, 2013


Gaurav Vohra
October 19th, 2012


Anshuman Acharya
June 1st, 2012
In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to ma...
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