Learn how Target, a leading retail store predicts their customer purchasing behaviour

Want to know what are the side effects of analytics in the retail industry? Learn how Target, a leading retail store used analytics to understand the buying patterns of its customers by watching this youtube video! https://www.youtube.com/watch?v=...

Guide to Customer Retention Analytics- Part 2: Telecom Case Study

This post is a continuation of an earlier post on Customer Retention Analytics by our guest bloggers Sandhya Kuruganti and Hindol Basu, authors of a book on Business Analytics titled “Busine...

Guide to Customer Retention Analytics- Part 1

This week we have a special guest post by Sandhya Kuruganti and Hindol Basu, authors of a book on Business Analytics titled “Business Analytics: Applications to Consumer Marketing"...

Personalization—The Future Marketing Strategy that Assures Greater Return on Investment

Over the years, we have witnessed different kinds of marketing strategies, all aiming to reach and attract more customers. Very often, these strategies involve marketing offers meant to entice customers into redeeming t...

Can Retailers Leverage In-store Shopping Using Mobile Commerce?

In the past 2 years, the share of search through Mobile has gone up an...

How Online Retailers can use Analytics

E-commerce space is extremely competitive and current day consumers want personalized experiences, easy to access product information and exceptional services. In order to deal with high expectations from consumers, on...

The Pricing Conundrum- Has anyone ever got it right?

Recently, purists were pained to see the exit of Ron Johnson, from J.C. Penney. Johnson tried to carry out an experiment of fixing J.C. Penney’s pricing, which had been using too many discounts. Johnson perhaps belie...

Application of Decision Sciences to Solve Business Problems- Retail Industry

As big data explodes across all sectors of the business world, it has seen greater relevance and popularity in the retail sector. Whether it’s strategy and planning, merchandising, supply chain, marketing or store op...

Jigsaw Academy Announces the Launch of its Online Certification Course in Retail Analytics

Originally published in PRWeb “The retail industry in India is ...

How store-based retailers are moving from general propositions to applying rules to individual customers

[caption id="attachment_8310" align="aligncenter" width="400"]...

Retail Analytics

[caption id="attachment_8312" align="aligncenter" width="400"]...

Selecting a Trade Area

In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is going to ma...