About Snehamoy Mukherjee
Snehamoy leads the Analytics Practice at Technopak and brings with him, close to a decade of experience in the Analytics Industry having worked in multiple domains like Retail Consulting, FMCG/CPG, Insurance, Market Research
Prior to joining Technopak, Snehamoy was Director, Analytics with Dunnhumby, the premier Retail Consulting Organization in US and Europe, where he helped set up the consulting team for Dunnhumby in India and was leading all the teams working for clients of Dunnhumby, USA and consulted for different specialty chains like Grocery Retail Majors, Consumer Electronics Chains, Food and Beverage Chains, Departmental Stores, General Merchandising chains and helped them develop customer centric business solutions
Snehamoy writes about the retail industry in India as well as application of analytics across various industries.
Ideal time for applying Analytics to Restaurant Businesses: The restaurant business in India has been a happy hunting ground for many entrepreneurs, big or small. The sector is still seeing high growth and a huge amount of investments, with new …
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Every now and then, the myth of “Management Consulting” is shattered by one disclosure after the other. Now, one can add drama, a la William Shakespeare and say “I come to bury Management Consultants, not to praise them” and hide …
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While everyone believes that “Big Data” is the next big thing in the world of Analytics, I believe otherwise. There is a reason why every person who is in the Financial Services domain and with an interest to pursue Analytics …
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The world over, Analytics is shifting to “Big” while in India we haven’t even started thinking “Small”. Every day, one hears about progress being made in the world of “Big Data Analytics” and how it is going to change the …
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How to build a Career in Analytics – this is a question that I have been asked umpteenth number of times by a lot of people! My answer to most of them has been that Analytics is all around you-you …
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To truly understand what is amiss in the world of Banking and Financial Institutions, one needs to go back and re-read the William Shakespeare classic – The Merchant of Venice. The most important take-away from the story for our purposes …
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Cherry picking behaviour of Indian Consumers-How brands are being endangered by heavy discounting The flavour of the season, nay the flavour of the year in India is heavy discounting. If you look at online retail, there are deep discounts being …
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How Kirana (Mom and Pop retail) stores are using a hybrid online/offline model to provide value added customer service in India Even before the controversy surrounding the relaxation of FDI norms in Retail exploded in India and obituaries for Kirana …
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