Snehamoy Mukherjee
Snehamoy Mukherjee
Snehamoy leads the Analytics Practice at Technopak and brings with him, close to a decade of experience in the Analytics Industry having worked in multiple domains like Retail Consulting, FMCG/CPG, Insurance, Market Research Prior to joining Technopak, Snehamoy was Director, Analytics with Dunnhumby, the premier Retail Consulting Organization in US and Europe, where he helped set up the consulting team for Dunnhumby in India and was leading all the teams working for clients of Dunnhumby, USA and consulted for different specialty chains like Grocery Retail Majors, Consumer Electronics Chains, Food and Beverage Chains, Departmental Stores, General Merchandising chains and helped them develop customer centric business solutions Snehamoy writes about the retail industry in India as well as application of analytics across various industries.
Snehamoy Mukherjee's Posts (9)
Recently, purists were pained to see the exit of Ron Johnson, from J.C. Penney. Johnson tried to carry out an experime
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Ideal time for applying Analytics to Restaurant Businesses: The restaurant business in India has been a happy hunting ground for many
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The world over, Analytics is shifting to “Big” while in India we haven’t even started thinking “Small”. Ever
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How to build a Career in Analytics – this is a question that I have been asked umpteenth n
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Cherry picking behaviour of Indian Consumers-How brands are being endangered by heavy discounting Th
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