Anshuman Acharya
Anshuman Acharya
Anshuman is a graduate of IIT-Kanpur and IIM-Bangalore with over eleven years of experience. For the past five years, he has been with the India operations with Walmart India, since the inception of their country operations, and worked across finance, strategy, merchandising and supply chain. He also has four years of experience in CPG and retail analytics, consulting global CPG manufacturers and US retailers across formats. His other interests are theatre and training.
Anshuman Acharya's Posts (10)
Image courtesy Jeanne Claire Maarbes at FreeDigitalPhotos.net
Customer Loyalty is one of the terms one hears most abused in the boardrooms of retailers. Marketers would tell you th
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Image courtesy of Stuart Miles at FreeDigitalPhotos.net
In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their tra
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rfm analysis
We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popul
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Book1
Here are five books that I have read and would recommend to anyone looking to strengthen his/her understanding in reta
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1
Defining Trade Area A store’s trade area, also called its catchment, can be l
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