Anshuman Acharya
Anshuman Acharya
Anshuman is a graduate of IIT-Kanpur and IIM-Bangalore with over eleven years of experience. For the past five years, he has been with the India operations with Walmart India, since the inception of their country operations, and worked across finance, strategy, merchandising and supply chain. He also has four years of experience in CPG and retail analytics, consulting global CPG manufacturers and US retailers across formats. His other interests are theatre and training.
Anshuman Acharya's Posts (10)
Customer Loyalty is one of the terms one hears most abused in the boardrooms of retailers. Marketers would tell you th
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In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their tra
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rfm analysis
We’ve seen before how RFM (Recency, Frequency, Monetary) technique evolved from mail catalog retailers and its popul
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Here are five books that I have read and would recommend to anyone looking to strengthen his/her understanding in reta
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Defining Trade Area A store’s trade area, also called its catchment, can be l
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