Monthly Archives: June 2012

Planning to build a career in analytics – SAS learning is important

Posted on 28 Jun 2012 by Ajay Ohri

It has been almost a decade since I first learnt the SAS language. I have learnt statistical programming languages before that (namely SPSS) and have been proficient in training in other languages (like R). In addition I have been exposed …

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Defining Customer Loyalty: Why RFM is not the right measure to establish customer loyalty

Posted on 22 Jun 2012 by Anshuman Acharya

Customer Loyalty is one of the terms one hears most abused in the boardrooms of retailers. Marketers would tell you that this particular campaign would drive customer loyalty, store managers would tell you that such and such customer is among …

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Women in Analytics

Posted on 21 Jun 2012 by Subhashini Tripathi

How is Analytics as a career choice for women?  As we aspire for a gender equal world, we do realise that the social responsibilities of women and men are traditionally different.  To honour the other roles and responsibilities that people …

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What jobs can I aim to get in Analytics? Especially if I am moving from a different domain?

Posted on 13 Jun 2012 by Subhashini Tripathi

This is a question I get a lot from students.  Most people do a SAS course / Analytics course with the objective of a role or job change. And often the road ahead looks confusing. With a few years of …

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Building a career in Financial analytics

Posted on 13 Jun 2012 by Gaurav Vohra

Analytics plays an important in the financial services domain. Applications of analytics are plenty – credit scoring, claims processing, hedging, portfolio analysis, and customer analytics to name a few. Building models for credit scoring to identify risky customers, identifying fraudulent …

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How Can Analytics Help Control Attrition in the Credit Card Industry?

Posted on 7 Jun 2012 by Subhashini Tripathi

Attrition modelling is a buzz word in the credit cards portfolio management teams. As penetration levels are so high, it is becoming increasingly difficult to get a ‘my card only’ customer. And when your card is one of the many …

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Big Data Offers Huge Career Potential

Posted on 6 Jun 2012 by Gaurav Vohra

The demand for trained analytics professionals has witnessed a massive growth in recent years. A recent article by Times of India says India will need 100,000 trained data professionals in the next couple of years. It goes on to say …

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Enter the new world with Jigsaw Academy

Posted on 3 Jun 2012 by Gaurav Vohra
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Selecting a Trade Area

Posted on 1 Jun 2012 by Anshuman Acharya

In the last article, we looked at how retailers estimate their trade area. In this article, we look at how retailers choose their trade areas.The bottom line of any trade-area that a retailer looks at is the profits he is …

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Posted in Analytics Industry, Blogs on Analytics, Retail analytics | Tagged , , , | 1 Comment