Monthly Archives: April 2012

5 Reads for Retail Aficionados

Posted on 23 Apr 2012 by Anshuman Acharya

Here are five books that I have read and would recommend to anyone looking to strengthen his/her understanding in retail and the science behind it. Retailing Management by Michael Levy and Barton A. Weitz This remains the bestseller in the …

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Posted in Retail analytics | Tagged , , | 2 Comments

Jigsaw Academy at the Google Open Data Camp

Posted on 20 Apr 2012 by Gaurav Vohra

Jigsaw Academy conducted a learning session at the recently held Google Open data camp in Bangalore. The topic of the presentation was “Risk-based pricing for Car Insurance in India”. You can view the video of the session here.

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How SAP Embraced R.

Posted on 17 Apr 2012 by Ajay Ohri

SAP is the latest enterprise software to join R’s bandwagon SAP has joined the list of big companies embracing the R language. SAP has committed it’s latest products including the in-memory device HANA and the newly launched Business Objects Predictive …

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HR Analytics – the game changers

Posted on 16 Apr 2012 by Subhashini Tripathi

‘Your employees are one of your company’s greatest assets. What they say about your company, how they act in the workplace, and how happy they are in their roles all impact on your brand, your image, your levels of service …

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Data Visualization in Analytics

Posted on 11 Apr 2012 by Gaurav Vohra

Data visualization  is one of the most under-rated aspects of analytics. No doubt there is some awareness of the importance of visualization in the field of analytics (Proponents of R rave about its data visualization capabilities and it is seen …

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The discount folly

Posted on 11 Apr 2012 by Gaurav Vohra

Snehamoy wrote about the effect on brand equity of offering discounts on a regular basis. We got some great responses to the article. Now the “Smart CEO” magazine has published the same article here.

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What is Cluster analysis?

Posted on 2 Apr 2012 by Gaurav Vohra

Clustering is the  process of breaking down a large population that has a high degree of variation and noise into smaller groups with lower variation. It is a popular data mining activity. In a poll conducted by Kdnuggets, clustering was …

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Why a Retailer Needs to Know Its Trade Area and How to Begin Measuring It

Posted on 2 Apr 2012 by Anshuman Acharya

Defining Trade Area A store’s trade area, also called its catchment, can be likened to its sphere of influence. It measures how far its customer base extends. But there is always the likelihood that a passing Norweigan tourist visits a …

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Posted in Retail analytics | Tagged , , | 2 Comments