Monthly Archives: March 2011

Mu Sigma: Do the Math

Posted on 28 Mar 2011 by Gaurav Vohra

Mu Sigma is a leading provider of decision sciences and analytics services, helping companies institutionalize data-driven decision making. The Chicago based company was one of the first pure play analytics companies to have its delivery centre almost entirely in India. …

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Manthan Systems – Your chief analytics officer

Posted on 23 Mar 2011 by Gaurav Vohra

In Indian mythology, ‘manthan’ is a metaphor for the eternal quest for excellence and this is the philosophy of Manthan Systems. The company provides BI and analytics solutions for retailers and CPG companies in 14 countries across the globe. Its …

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A text mining analysis on SOPs for IIM MBA admissions

Posted on 22 Mar 2011 by Gaurav Vohra

I recently participated in the interviewing process for IIM Bangalore for admissions to their PGDM course. As part of the selection process, the candidates are required to submit a statement of purpose which is reviewed by the interviewer before the …

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The Enterprise Genie: Bringing analytics to the mainstream

Posted on 20 Mar 2011 by Gaurav Vohra

The Enterprise Genie (TEG) provides expertise in business intelligence and predictive modelling to help companies make data-driven decisions to drive their businesses. Its founder Arvind Nagpal has 20 years of experience and has worked with companies like Mu Sigma (COO) …

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Data Miners Blog

Posted on 17 Mar 2011 by Gaurav Vohra

A place to read about topics of interest to data miners, ask questions of the data mining experts at Data Miners, Inc., and discuss the books of Gordon Linoff and Michael Berry. This blog (http://blog.data-miners.com/)  is written by Michael Berry …

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Blogs on analytics: dataminingblog

Posted on 17 Mar 2011 by Gaurav Vohra

This blog by Sandro Saitta, a Swiss national, covers research issues, recent applications, important events, interviews with leading actors, current trends and book reviews in the field of analytics.

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The grand-daddy of competitions in analytics

Posted on 16 Mar 2011 by Gaurav Vohra

Netflix created a stir back in 2006 when they announced a $1 million award for any software/algorithm that could do a better job of predicting what movies customers would like than their existing in-house software. The competition was a massive …

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Analytics to help your love life

Posted on 15 Mar 2011 by Gaurav Vohra

“Will my date have sex on the first date?” “Do my date and I have long-run compatibility?” “Do we see eye to eye on things like politics and religion?” Now analytics is helping you answer questions like these and many …

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Marketelligent: Analytics with business sense

Posted on 14 Mar 2011 by Gaurav Vohra

This is the first in a series of articles that will feature small and mid-size analytics companies doing innovative analytics work, based out of India. Marketelligent is a Bangalore based analytics consulting company focusing on consumer oriented industries namely, Retail …

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In-store surveys

Posted on 14 Mar 2011 by Gaurav Vohra

Indian retailers are yet to understand and utilize successfully, the power of surveys. An intelligently designed and executed survey can provide powerful insights about the customers.

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Store Clustering

Posted on 2 Mar 2011 by Gaurav Vohra

Store Clustering is a popular analytic technique in the retail domain. It is employed to build relevant store segments which are homogenous in certain behavioural aspects and can be targeted using the same marketing strategy. Store Clustering can be done …

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Another Interesting Analytics Blog

Posted on 1 Mar 2011 by Gaurav Vohra

This is another one of our favourite blogs. The Abbot analytics blog is about “Tips, tricks, and comments in data mining and predictive analytics, including data preprocessing, visualization, modeling, and model deployment” Anyone interested in building a career in analytics …

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Deloitte joins the analytics band wagon

Posted on 1 Mar 2011 by Gaurav Vohra

Deloitte is the latest company to declare its intentions to focus on the field of analytics. “Data analytics is going to be the next big wave that will sweep across the world — and India is going to be right …

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