Monthly Archives: February 2011

Trip Mission Analysis

Posted on 28 Feb 2011 by Gaurav Vohra

Understanding Customer Motivations Different customers go to different stores for different reasons. Case I – You are coming back from office and you remember you are out of milk. You make a quick stop at the local ‘kiraana’ store near …

Read More

Posted in Tools & Techniques | Tagged , , , | 3 Comments

Customer segmentation

Posted on 25 Feb 2011 by Gaurav Vohra

Segmentation can broadly be defined as any analysis that attempts to identify groups of individuals who are similar in attitudes, response to marketing messages, where they live, or how they are described—for just about any marketing-related task. The purpose of …

Read More

Posted in Tools & Techniques | Tagged , , | 1 Comment

An interesting blog on analytics

Posted on 24 Feb 2011 by Gaurav Vohra

Ajay Ohri, an alumnus of IIM Lucknow, has one of the most popular blogs in the field of analytics, www.decisionstats.com. One of the salient features of his blog is an Interviews section where Ajay has done interviews with some of …

Read More

Posted in Blogs on Analytics | Tagged , , , , | 3 Comments

The Crossword Loyalty Program

Posted on 17 Feb 2011 by Gaurav Vohra

Crossword was ranked the 6th most admired retailer in India by Businessworld for the year 2006. In 2007, it won the Images Retail ‘Retailer of the year’ award in its category. Crossword has come a long way since its humble …

Read More

Posted in Analytics Industry | Tagged , , | Leave a comment

Key Skills for a Successful Analytics Career

Posted on 6 Feb 2011 by Sarita Digumarti

Are you looking to build a career in analytics? Here are some key skills required to be successful….

Read More

Posted in Career in Analytics | Tagged , , , | 3 Comments

42 – The answer to everything!

Posted on 5 Feb 2011 by Sarita Digumarti

If you have read Douglas Adams, you know that the ultimate answer is 42. However, you also know that no one quite knows what the ultimate question is!  Most people starting out in analytics fields are excited about the chance …

Read More

Posted in Career in Analytics | Tagged , , | 1 Comment

Customer segmentation through RFM analysis

Posted on 2 Feb 2011 by Gaurav Vohra

A telecom value added services(VAS) company sends out 30MM SMS’s to its customers every month. The average response rate on such campaigns has been close to an abysmal .5%.  Still the company persists as the cost of sending the SMS …

Read More

Posted in Tools & Techniques | Tagged , , , , , | 1 Comment