This week we are happy to introduce and welcome our guest blogger Nirav Dalal. Nirav is currently working with a large KPO and has close to 10 years of overall experience in the analytics and modeling space. In his role he is responsible for delivery, solution development, business development, research and innovation. He has worked extensively in the areas of sales and marketing analytics, consumer analytics and predictive analytics in the CPG / Retail space. He has a master degree in Statistics and PhD in applied mathematics. Nirav writes about the retail analytics industry covering topics on specific solutions, to generic trends in the industry. In this post Nirav talks about what an analyst’s job really entails.
Getting your hands dirty with data
There are significant number of people employed in the analytics industry who do not have an academic background in quantitative disciplines like Statistics, Mathematics or Econometrics. If you evaluate various solutions applied to solving business problems in the industry, there is always a statistical rigor behind these solutions. There are many folks in the industry, with diverse backgrounds like engineering, environmental sciences, pharmacy etc.who have done exceedingly well in the field of analytics. There are a couple of qualities required for such professionals to succeed in analytics:
- Ability and willingness to learn the mathematics behind the solutions
- Analyzing large datasets
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